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Posted by on Apr 11, 2014 in B2B, Featured, Marketing | 0 comments

How G+ can improve your business’s B2B marketing strategy

How G+ can improve your business’s B2B marketing strategy

Google plus 1B2B, also known as Business to Business, is a marketing strategy that allows organizations or companies to sell their products or services to other companies that resell them. 
Using B2B as a marketing strategy helps companies make easier negotiations between buyer and seller, while at the same time reducing competition.
In order to improve your B2B marketing strategy, using Google+ must be a task on your list. Why? Well, here are a few reasons:

  • Index: Posting an article through Google+ will help you index it easier on Google. We all want to get it there as fast as we can!
  • Blogger: If your blog or website is hosted on Blogger, every post (with your permission) will be posted to Google+. Also, when you add a website to your Google+ profile and the website is hosted on Blogger, it will recognize it immediately and certify it on your profile.
  • YouTube: If your strategy involves using videos (and if it doesn’t, maybe you should reconsider it), they will be posted on Google+ in a manner similar to how they’re posted through Blogger.
  • Easiness: Google+ is really easy to use, you only need a Gmail account; according to their data, by June 2012 they had 425 million active users

Google plus 3

All these elements can be used to boost your B2B strategy. In order to do so, however, first you must know your target. 

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About Mónica Correa

History teacher and Freelance Journalist.

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